So, it's a little bit of a tail with multiple cities as we look at each piece around the world, that in totality, will lead to modest growth. And with COVID and pressure on resources, we had to reprioritize some things last year. It's growing within consumer demand, and so we always start there. Thank you. I just had two follow-on questions for you, if I could. And so, hey, nobody knows how long what the curve of the pandemic is going to look like. Our next question is from the line of Michael Lavery with Piper Sandler. So, there were two parts to that. These days the title Branding Agency has such a broad meaning. Maybe can you give us a sense of the magnitude of this sort of reinvestment, and maybe more importantly, the ability to be -- to sort of flex up or down really depending on how things play out this year? A student must choose at least three of five components available for the school lunch price:. So those shipments were incremental, and then we also had exceptionally strong sell-through both for Halloween and for holiday and that has kind of a knock-on effect where we then have less discounting required post the holiday and less cannibalization of the everyday business that you kind of get back to the everyday business even more quickly. Thank you for sliding me in and congrats on a strong finish to the year. One was we did have retailers requesting early shipments, so that they could make sure that they had adequate supply as they came into 2021. Finally, please note that we may refer to certain non-GAAP financial measures that we believe will provide useful information for investors. Great I appreciate it. Other calls cover stocks to sell or avoid. Please proceed with your questions. It was probably about two-thirds of our over-delivery, and I would call it somewhat one-time in nature, if you think about it. Yes, I'd be happy to. We've got flexibility, we like where we're at. Do you expect international sales growth this year? Thank you. Sure. The consensus target is $57.29. I'll pass it on. Great. Next question is from the line of Robert Moskow with Credit Suisse. And if you look at ROIs on media being driven by scale, profit margin and lift/responsiveness, we win on all three of those. Yes. Financial customers are the source of revenue generation for fintech companies. And then relative to the size of China, Steve, do you want to hit that? So, I guess I would say, first and foremost, our number one priority is always our core confection business, because it is the mother ship. I think as I look at the year, we've got a broad portfolio, and we are able then to leverage that portfolio and pivot as needed to whatever occasions are resonating most with consumers and families right now. The consensus target is $69.38. Alteryx Inc. (NYSE: AYX) was named as the Zacks Bear of the Day stock. Mexico really is the market that's contended or has tended to have continued COVID pressure where the category sales have remained soft, even though that they are improving and a lot of that is driven by two factors, store declines, traditional trades, store closures and less of those family celebrations where chocolate has traditionally played such an important role. So, if we step back and think about seasonal pricing holistically, let me just remind you that we had priced the Halloween portion of season and Halloween is our biggest season. And is it fair to think that it's, I guess, at least, gross margin neutral relative to the base? And really the bulk of the relaunch is about repositioning sugar-free in a way that is more contemporary. Market data powered by FactSet and Web Financial Group. So, I can't tell you a specific time when it will shift, and obviously it will shift in different times with different retailers too based on who their consumers are. With that, I will turn it over to the operator for the first question. Obviously, we think we said in the past our range of hedging to be anywhere from three months to 24 months. Yes, I mean I think retailers have moved. And then where do you expect it to price relative to the baseline portfolio? Can you share a bit in terms of what's enabling that relaunch? We've seen a couple of acquisitions either rumored or on the tape in the last few months that are very accretive because we're borrowing at under 2%, in some cases under 1%. So, Ken, if you think about the Easter that we'll be shipping for in Q4, that 2022 Easter happens to be one of those incredibly long Easters and so typically we tend to ship a bit more in the Q4 prior to the long Easter. Our next question is from the line of Andrew Lazar with Barclays. So, as we look into 2021, we believe that the share growth will continue prior to the lap which is really basically up to Easter. Accenture PLC (NYSE: ACN) was raised at BofA Securities from Underperform to Neutral with a $261 price target. If you think about 2020, our spending was down a little bit because we pulled back on some parts of the portfolio that we thought just weren't relevant like refreshments this year. Nik Modi -- RBC Capital Markets -- Analyst. Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer. Reconciliations to the GAAP results are included in this morning's press release. So, as we look to the next year, we see that could be a bit of a tailwind in the first half and a headwind perhaps in the back half of the year. I'm just thinking about -- obviously, things have been pulled back quite dramatically in 2020. With interest rates being so low, it sort of changes the deal dynamics a little bit, right? Steve, can you help us a little bit more on that? If you go back and look at, we went through a lay down to stand up bags, not only was it easier to shop on shelf, but it was also once we got into the home in the pantry much easier to use, much easier to see, less messy, those types of things. We actually think that the products are pretty good tasting too. Just trying to get a sense of what goes into that sort of decision making process? But we really won share in every aspect of the business, velocity, promotion, shelf space, season. Please proceed with your questions. So, Alexia, the most significant portion of our over-delivery in Q4 were seasons. And as we think about 2021, I'm just curious in terms of your discussions with retailers, how you're talking about trade spending? I guess, first off, it seems as though Hershey's building in a fair amount of reinvestment spend for '21 in both media and other capabilities. Next question is from the line of Jason English with Goldman Sachs. Our first question is from Nik Modi with RBC Capital Markets. And so, as you think about '22, those will be the two variables to kind of keep an eye on of what could cause those costs to change more so than the LID. And that's part of what's driving up some of our spending as well. Yes, if you look at our M&A strategy, clearly it is focused on capturing incremental snacking occasions. A detailed listing of such risks and uncertainties can be found in today's press release and the company's SEC filings. I'd now like to turn the call over to your host, Ms. Melissa Poole, Vice President of Investor Relations for The Hershey Company. And so, I think that's where you see us with the targeted focus on -- OK, something like better-for-you should capture an incremental occasion and incremental consumer. Early on, we had discussed with all of you that we made that decision to lean in and capture opportunities as much as possible during COVID, take the opportunity to create new occasions for consumers and really partner with our retailers to make sure we were there for them when they needed us with our retail sales, both in-store, stocking shelves and meeting their product needs when some others couldn't. Actual results could differ materially from those projected as a result of the COVID-19 pandemic as well as other factors. Joining me today are Hershey's Chairman and CEO, Michele Buck; and Hershey's Senior Vice President and CFO, Steve Voskuil. But as far as M&A, how should we think about maybe in broad strokes what to expect from any bigger push into better-for-you there? And I think if I take freight as an example, we look at things like demand planning and how important that is. 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