A generation ago, a “Kodak moment” meant something that was worth saving and savouring. Kodak's declaration of bankruptcy earlier this month closed a glorious chapter in the history of photography. The company, all agree, was slow to adapt to digital, its executives suffered from a mentality of “perfect products”, its venture-capital arm never made big enough bets to create breakthroughs, and its leadership lacked vision and … An analysis of this case shows that Kodak failed to act when it should have. After decades of being the undisputed global leader in all-things-photography, it filed for bankruptcy in 2012. Read our first article: Why did Nokia fail? REUTERS/Stefan Wermuth A Kodak film dispenser in a photo store in London. Photo by Kent Weakley. reasons for its failure. The Kodak moment is gone, but today Fujifilm thrives after a massive reorganization. Back in the day, Kodak was like the Google of film … Eastman Kodak Co. is often used as an example of a market leader that failed to recognize the writing on the wall. Read our first article: Why did Nokia fail? This is the second article in our Failure Stories series. Thousands of words have been written recently seeking to explain Kodak's failure. Today, the term, “Kodak” is used as an apparition to warn the executives to stand up and fight, when competition hits its way in the market. This strategic failure was the direct cause of Kodak’s decades-long decline into bankruptcy as digital photography destroyed its film-based business model. This is the second article in our Failure Stories series. FALL OF KODAK – THE KODAK FAILURE. Conclusion The operation of Kodak in an industry that has experienced massive evolution particularly in the context of digital technologies presented the company with challenges that saw the decline of the company in the recent past.Through PESTEL Analysis, one can be able to identify a number of factors that influenced the performance of Kodak. Kodak made a lot of changes to its core business model in the 1990s and 2000s. The result was a yellow dinosaur of myopic proportions that Ideas about what should be photographed, when and by whom also had to be constructed. Kodak’s story of failing has its roots in its success, which made it resistant to change. corporate failure his study undertakes an analysis of five fundamental dichotomies in strategy and ... A Strategic Analysis Kodak lacked the frame-breaking behaviour postulated by the GTP approach. The availability of the technology was not enough to establish the practise of popular photography. source: blogs.ubc.ca. 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