The main factor behind this downfall is the decreasing demands of consumers for action cameras and increasing demand for the smartphones. 1 consumer brand. However, the large companies can enter in the market introducing similar products with innovations. Identify a competitor company that belongs to the same industry and occupies similar position in the industry. To see an example of a full brand strategy / positioning case study, click one of the links below: BRAND STRATEGY ANALYSIS. As shares of GoPro Inc (NASDAQ:GPRO) have sunk since its IPO, investors have been concerned about the company's product strategy and ultimately what the … The electronic device industry is rapidly evolving, and sensitive to consumer trends. GradesFixer.com uses cookies. Positioning – GoPro is positioned as a wearable action camera. The Study of a Major Firm GoPro Marketing Strategy Report. GoPro, Inc. have its headquarters in San Mateo, California and was originated in 2004 (GoPro Yahoo Finance, 2015). GoPro Studio and the GoPro App, available at no charge from our website, reflect the early stages of GoPro’s content management platform strategy. Sections. In addition, in October 2013, the company acquired General Things Inc., a web development firm, for their software competencies with the intent to accelerate development of these tools. It is because this segment will continue attract more entrant increasing the risk for profitably to the company. The entry barrier is high due to responsiveness and sensitivity of technological advancement and it is not easy for any of the company to attain the level of competitiveness at which GoPro has been operating. The competitors as discussed above are not operating as strongly as the GoPro that’s why the level of competitiveness is low (Mani, 2014). Mounts are also offered by the company that empower the customer to attire that mount on their bodies such as wrist covers, head fastenings and chest binds. If you fit this description, you can use our free essay samples to generate ideas, get inspired and figure out a title or outline for your paper. Attention! Moving forward the POV segment will command more market share from the overall capture device market. New entrants – Because GoPro has many incumbent advantages being first to market such as brand identity, distribution network, and a lot of patent protection, the threat of new entrants is fairly medium. Promoting the tagline is important because it positions itself from other competitors on the market. Content generation – GoPro’s capabilities in content management are still very much in their infancy, however their vision includes “alleviating pain points associated with capturing, managing, sharing and enjoying engaging content”. GoPro Business Strategy GoPro uses the content management strategy and it strives to eradicate the critical point of dealing with content by allowing the customers to share and transfer material from the cameras to a system that competently systematizes the … The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360˚ view of the company. This is the detailed SWOT Analysis of GoPro which covers the internal and external audits of company based on the important key factors such as market share, brand value, customer satisfaction, financial position, marketing strategy, competitors, economic conditions and others. 2.3.1. We can custom edit this essay into an original, 100% plagiarism free essay. GoPro (GPRO) is the front runner in the case of market share of i.e. top performer, middle range, bottom)GoPro has come a long way since then as its technology has grown by leaps and bounds. The company that quickly became famous and synonymous for its body mounted cameras has failed in the launch of recently introduced product HERO 4 because consumers rely more on the smartphones for making great determination videos (Maan & Tharakan, 2015). As the established leader in versatile camera equipment for extreme sports, GoPro has established its unique position. Unique accessories also open up a new channel for content generation. He built the company as a sports enthusiast who wanted an easy and superior way to share his passions through video. The flagship product, HERO 4, has cut off by the GoPro by $100 after its launch. The managers of the company are also affected by this price cut because revenues are falling down that caused the managers and employees to think over the company’s ability. GoPro Strategic Capabilities and Competitive Advantage. • Make sure you carefully read the assignment questions • Read the entire case, jotting down your notes. Therefore, the specific strategy GoPro uses to deliver improved worth to the consumers and distinguish from opponents is the content management and it is the key to their accomplishment. GoPro enables consumers to record picture and video when they are doing activities. 1. It is reported that 54% of the action camera owners own the cameras of GoPro, Inc. Available from: https://gradesfixer.com/free-essay-examples/the-gopro-brand-analysis/, Recieve 100% plagiarism-Free paper just for 4.99$ on email, *Public papers are open and may contain not unique content. ... McDonald's Strategic Analysis - Duration: 1:06:54. Additionally, smaller players are using Kickstarter (which is a popular crowdfunding source) as a means of obtaining the capital required to fund new companies that have breakthrough competitive potential (ex: 360 Camera by Giroptic). The price of Gopro product is well known for high price compare to other competitors. Companies with strong expertise in consumer electronics (and large R&D budgets) have the resources available to quickly enter this space (as demonstrated by Sony, Panasonic, JVC and Garmin). The company prides itself on hiring people that share the same vision as their founder Nick Woodman. Are you interested in getting a customized paper? Press Releases; Media Alerts; Official Logos & Images To maintain its position, GoPro will have to deepen their strategic position through content generation and management and … In this market buyers are price sensitive as there is low differentiation among devices and a lack of diversity of choice. It is with this mindset that they tap into their own employees’ experience, and pain points, when attempting their own self capture pursuits, no matter what they might be. There are many ways to conduct a case analysis. This report provides the last five years property, plant & equipment (PP&E;) investment analysis of GoPro, Inc. (GPRO) from 2012 to 2016. Suppliers – There is a high depend on third party suppliers, due to the limited amount of suppliers that offer capable electronics that are rare and exclusive, particularly in this area the power of suppliers is high. The Stimulus Effect 29,106 views. GoPro, Inc. managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing GoPro, Inc. competitive advantage and long term profitability in Photographic Equipment & Supplies … (Key updates posted monthly) GoPro Looking for Buyout Options? The GoPro channel on Pinterest has been introduced and viewers of its videos on social websites like YouTube etc. Below are recent news articles carefully selected by the authors to help in preparing your case analysis. GoPro taps fans’ passion for the product. This action was at the expense of expanding upon research and development of the product line, a trade-off often faced by technology companies. GoPro has further abridged the amount of HERO 4 recently by $100. Moving forward, GoPro is faced with strategic challenges which will be brought by new market entrants, incumbent competitors, and substitute products which may offer new disruptive technologies. With the help of value proposition, GoPro … The GoPro company has to compete against established, well-known camera manufacturers such as Canon Inc., Nikon Corporation, Olympus Corporation, Rollei GmbH & Co. KG and Vivitar Corporation, as well as large, diversified electronics companies such as, Panasonic Corporation, Polaroid Corporation, Samsung Electronics Co., Sony Corporation and VTech Technologies, and specialty companies such as Garmin Ltd, but also have to compete with new emerging company in the industry. This means that GoPro is the best in their industry, when it comes to turning their assets into sales. Though, the companies holding the major market share would find it difficult to exit from the market (Rose, 2015). GoPro has an asset turnover ratio of 2.05% which is almost double the industry median of 1.06%. If you’d like this or any other sample, we’ll happily email it to you. Share By facilitating the capture, management and editing of engaging photos and videos, GoPro is ultimately helping our consumers share more compelling personal content. For a SWOT analysis to be conducted of the firm, an interactive process needs to be undertaken by coordinating among all the departments of the firm such as finance, marketing, operations, human resource, logistics, strategic planning, management information systems etc. Internal development of complementary technologies which fit with their market positioning, such as a movement towards becoming a more comprehensive media company with content management and sharing competencies, will also allow GoPro to maintain its dominant position, mitigating impact of competitors on market share. There is no significant factor for politic and economic in this sector, However for the social factors it make this company business become bright in the recent days or in the future. To export a reference to this article please select a referencing style below: Sorry, copying is not allowed on our website. States and globally gopro strategy analysis both the videography and still Images ( Bloomberg,! 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